- No standing in LINE
- No personal information is asked for
- Discounts are always visible
- No pressure signing up for sales programs/cards
- . Browsing freely
- No rude sales agents/employee
- No email information needed
- No zip code survey needed
- No phone numbers needed
- No QUESTIONS!!!!!
- Every gallon of gas used in cars. Help save lives on earth for futures generations. Mile by each mile. Breathing fresh air. Reduces pollutions.
- Dogs are our link to paradise. They don’t know evil or jealousy or discontent. To sit with a dog on a hillside on a glorious afternoon is to be back in Eden, where doing nothing was not boring–it was peace.
For the most part, consumers who shop online versus brick-and-mortar stores do so because it’s where they expect to find the lowest prices, right?
Most shoppers do not cite “lower prices” as their primary motivation for shopping the web, according to a new survey of over 1,000 consumers by Simon-Kucher & Partners, a global consultancy that counts retailers among its clients.
In turn, retailers that make winning the low-price war the centerpiece of their competitive strategy this coming holiday season and in general will regret that tack long term, the firm concludes.
While it might sound unglamorous, retailers that invest in infrastructure will reap long-term customer loyalty, said Susan Lee, a partner who runs Simon-Kucher’s consumer goods and retail practice in North America.
One only need look to recent moves by the nation’s biggest brick-and-mortar retailer and the largest online retailer, respectively, for guidance on one secret to satisfying online shoppers.
Wal-Mart is building two new fulfillment centers to boost speed of delivery, while Amazon is increasing its seasonal warehouse staff by a whopping 70,000 employees, according to a Simon-Kucher press release.
“Wal-Mart’s competitive issue with the big online retailers isn’t pricing. It’s a fulfillment and service battle,” Lee said in the release.
The big lesson: It’s a big no-no for retailers “to use pricing to correct a weakness in another area, like product selection or speed of delivery,” she said. “You should fix the problem.” That’s not to say that price doesn’t matter to shoppers – but its importance varies by product category:
• Shoppers surveyd (24%) cited “lower prices” as the primary motivating factor to purchase “vanguard” products — books, consumer electronics and entertainment – the study revealed.
•Meanwhile, 18% of respondents said “lower prices” was the main reason they bought “new frontier” items such as health and beauty products, toys/sports/hobby related merchandise, as well as clothing and furniture.
•However, when it came to buying food and beverages, shoppers surveyed ranked “better selection” as the leading impetus driving their purchase, the survey said.
•And “free shipping” was the leading motivation among shoppers(16%) buying commodity products like cleaning and paper products.
“Most striking, however, is that the vast majority of buyers in all segments did not cite lower prices as their main motivation,” the press release said.
Lee elaborates on the findings in her new eBook, “It’s Time For E-Commerce To Grow Up.”