1. No membership needed
2. No subscription needed
3. No pressure sales agents/employees
4. Merchants are trusted and respected by the communities
5. Merchants must pass qualifying rules and guidelines
6. Consumer friendly
7. Uphold high standards in products or services
8. Consumer Q & A through merchants
9. Updating merchant’s availability (weekly or bi-weekly).
10. Merchants must compliment fellow merchants
11. Consumers response is highly regarded.
12. Fast access